About
MICHAEL WHSKY® is a modern essentials brand committed to creating timeless wardrobes.
Crafted for daily wear, our designs highlight high-quality fabrics, artistic vision, and lasting form. Each item blends versatility with sophistication, making them essential staples for any wardrobe.
Built on quality and craftsmanship, WHSKY® is more than clothing..it’s a lifestyle. A community where style meets purpose, and where we grow, learn, and connect through creative design.
The Story
“Built upon the legacy of WHSKY LABEL® since 2021”
MICHAEL WHSKY® is more than a fashion brand.. it is a symbol of resilience, reinvention, and refined expression.
Founded by Michael "Whsky" Beckford, born and raised in the depths of South London, the brand is rooted in a powerful personal journey. After navigating homelessness at just seventeen, Michael was determined not to let his circumstances define his future — instead, he used them to shape it. Michael turned the challenges of city life into fuel for his creativity and ambition. His path began behind the lens, capturing striking imagery of global celebrities — a vision that later evolved into fashion.
In 2021, he launched WHSKY LABEL®, a brand defined by bold energy, a distinct identity, and a clear purpose. What started as a creative outlet quickly gained recognition for its fearless approach and authenticity.
By 2025, the brand entered a new chapter with a full rebrand, emerging as MICHAEL WHSKY® — a name that honors its origins while introducing a more elevated aesthetic. Grounded in craftsmanship, exclusivity, and timeless design, this evolution reflects a deeper commitment to quality and culture.
Today, MICHAEL WHSKY® represents a new era of luxury, where fashion is not only worn but felt. Every collection is created with intention from cut and sew, reflecting values of authenticity, sustainability, and social impact. Designed for individuals who live with purpose and express themselves with conviction.
A distinct evolution of a style already known and loved — now reimagined for the future.
Brand History
2021 // The Debut of WHSKY LABEL
WHSKY LABEL launched with a private red carpet event in London, attended by celebrities and covered by international press, marking a bold introduction to the fashion world.
FW22 // The Signature Collection - A Defining Moment
With meticulous craftsmanship and unwavering dedication to excellence, WHSKY LABEL introduced the Signature Collection. An embodiment of timeless elegance and our unmistakable aesthetic.
SS23 // The Graffiti Collection
An audacious tribute to urban artistry and contemporary culture, the Graffiti Collection redefined streetwear with its bold, visionary spirit.
FW23 // Signature Collection Reimagined
Release of classic signature styles were thoughtfully reinterpreted, merging refined sophistication with modern innovation.
SS24 // The Black Edition
A masterclass in minimalist luxury, the Black Edition celebrated the enduring allure of monochrome elegance.
FW25 // CHAPTER 2 the Evolution
The evolution of our brand: MICHAEL WHSKY®.
Exclusively designed by London-based creative Michael Whsky, the rebrand honours the legacy of WHSKY LABEL®, introducing new designs and a more refined, elevated vision — crafted for those who value exclusivity and craftsmanship. A distinct evolution of the style already known and loved.